Bing Ads supports your search engine marketing efforts through pay-per-click (PPC) advertising, helping you to connect with the people who are searching for your business. This article will give you an overview of the Bing Ads/Grow integration.

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REPORTS
Below is a list of some of the endpoints that the Bing Ads/Grow integration offers, along with a short description of each.

Here, we have separated the endpoints out into their groups. In Grow, the endpoint names often include the category they belong to. For example, Account is an endpoint under General Performance Reports; in Grow, it is called “Account Performance Report.”

General Performance Reports observe long-term performance and trends of marketing efforts across one or multiple dimensions.

  • Account: Impressions, impression share (%), clicks, spend, average cost per click filtered by individual account, currency, bid match type, delivered match type, etc.
  • Ad Dynamic Text: All performance data for individual text strings, including impressions, clicks, spend, average cost per click, etc.
  • Ad Group: Impressions, impression share (%), clicks, spend, average cost per click for ad groups sorted by ad group, status, language, network, etc.
  • Ad: All ad data, including impressions, clicks, spend, average cost per click, etc.
  • Audience: Impressions, clicks, spend, average cost per click sorted by audience, association status, ad group, and targeting setting.
  • Campaign: Impressions, impression share (%), clicks, spend, average cost per click for campaigns sorted by campaign and campaign status.
  • Destination URL: Impressions, clicks, spend, average cost per click for landing pages sorted by destination url, account, campaign, ad group, etc.
  • Keyword: All keyword data, including impressions, clicks, spend, average cost per click, keyword, account, campaign, ad group, etc.
  • Publisher Usage: All Bing Ads and syndicated search partner website data, including impressions, clicks, spend, conversions, website url, account, campaign, ad group, etc.
  • Search Query: All search terms that have triggered ads, including impressions, clicks, click-through rate, average position, etc.

Extension Reports demonstrate how well each ad extension is performing.

  • By Ad: Impressions, clicks, spend, and average cost per click by ad sorted by ad ID, ad title, or ad extension type and version.
  • By Keyword: “By Ad” data sorted by keyword, keyword ID, extension type, version, etc.
  • Call Detail Report: Duration and phone spend for each call that originated from an extension, including account, campaign, ad groups, call date, etc.

Targeting Reports determine whether ads are reaching their intended audiences.

  • Age Gender Demographic: Impression rate (%) and click-through-rate (%) for each campaign or ad group, sorted by gender and age group.
  • Geographic Location: Impressions, clicks, spend, and average cost per click for each ad group, sorted by city, country, metro area, radius, state, and account.
  • Negative Keyword Conflict: A list of negative keywords that conflict with search functionality and block your ad from showing.

Campaign Analytics Reports measure the effectiveness of ad campaigns, primarily in terms of return on investment. (These are available only if you’ve enabled account analytics in Bing Ads).

  • Conversion Performance: Conversions, assists, revenue, and revenue per conversion for campaigns sorted by account, ad group, campaign, keyword, or device type.
  • Goals and Funnels: Spend, revenue, assists, conversions, and conversion steps sorted by account, ad group, campaign, keyword, and conversion goal.

Campaign Change History: All changes made to accounts by user and date, including campaign name, location target association, keyword bid, etc. This report can be modified to include values from before and after the change.

Budget Summary. A monthly budget report, including spend to date and whether spending is on target to meet projections.

Questions about Bing Ads? Email us at support@grow.com or chat in on the site.

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