Google Analytics lets you analyze data from all touch points in one place, for a deeper understanding of your customer experience. With Grow, you can build customized reports that stay updated in real time, allowing your team insights into improving your customers’ interactions with your company. 

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What to expect

Here's what you can expect from the Google Analytics integration.

  • Occasional Dimensions and Metrics that are not compatible. Google Analytics is a great API, with a ton of flexibility. However, they allow you to query dimensions and metrics that are not compatible. They provide a metrics and dimensions explorer, which can help you avoid those compatibility conflicts.


In a custom metric in Grow, Google Analytics does not have any “set” reports. Any reports that pull data from Google Analytics are created using a combination of metrics and dimensions. This makes the reports very dynamic, but it can sometimes be tricky to make sense of. Here’s what a Google Analytics report is made of.

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages per Session is the average number of pages viewed per session.

Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, "Paris" or "New York", from which a session originates. The dimension Page indicates the URL of a page that is viewed.

Another way to see it is that Google Analytics metrics are numbers or integers. For example, the number of conversions, users, page views. Dimensions, on the other hand, are how you want to dice up the data. How do you want to look at it---by day, by operating system, etc.

This Google Analytics doc has a list of all of the available metrics and dimensions. It has a nice feature that lets you see which metrics can be queried with which dimensions, which can be very handy because not all metrics and dimensions go together.

If you are having trouble building out a report, feel free to let us know and we can help you build the report you need.

Questions about using Google Analytics? Email us at or chat in on the site.

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