Grow allows you to pull in Mixpanel data. You need 3 pieces of information to connect Grow to your Mixpanel account.

  1. Connection Nickname (you pick this, whatever you want)
  2. Token
  3. API Key
  4. API Secret

You can pick the nickname, the other 3 pieces of info are in your Mixpanel account.

You can find all of your API credentials by clicking your name at the top right of the UI > Account > Projects. There, you'll find your token, API secret and API key:

  1. Click your name in the upper righthand corner of your Mixpanel project.
  2. Select Account from the dropdown
  3. Click Projects.
  4. Your Token, API Key and API Secret should all be visible.

Copy these three values and paste each into the respective field in Grow.

When you have entered all of the information in, press the blue Submit button.

And that's it! You're set to build metrics.

You can find more info on Mixpanel's site here.

This Mixpanel article explains the difference between the the token, key, and secret.

Why does Grow need the project token anyway? Mixpanel users can have multiple projects. Each project has its own unique routing number, which is called a project token. Whenever you want to pull data from a specific project, you'll need to specify the project token. You can find more info here.

Questions? Email us at or chat in on the site.

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