Twitter Ads helps you reach potential customers, gain more followers, and measure results in real time. With promoted Tweets, you can reach the right audience by targeting based on interests, geography, gender, device, or users similar to your followers, and quickly grow your community. This article will give you an overview of the Grow/Twitter Ads integration.

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What to Expect

  • Twitter Ads tends to be a data source that sometimes requires a fair amount of diving in order to get the data you’re looking for. 
  • Rate Limits. Twitter Ads lets a user make 300 API calls in a one-minute time frame. Check out more details here.
  • Spend comes in in large numbers. You may see spend data come in in a much longer string of numbers than you anticipate. If you are calculating any metrics on spend through Twitter Ads, you may need to divide by 1,000,000 to get the right amount.


Instead of having set endpoints, Twitter Ads offers a combination of entities, placements, and metric groups.

There are four entities available: Campaign, Promoted tweet, Line Item, and Funding Instrument.

For placements, you can choose either All On Twitter or Publisher Network. Note that if you would like to see things such as total spend (among others), you'll need to pull both of these reports in and join them. (This can be done from the Edit Metric page.)

Finally, in metric groups, you can choose from the following options: Engagement, Web Conversion, Mobile Conversion, Media, Video, Lifetime Value Mobile Conversion, and Billing. Please note, however, that when you choose Funding Instrument as an entity, the only metric groups available are Engagement and Billing.

Once you have set chosen these three fields, an additional field will appear titled “Individual Entities.” You can choose these by clicking the Select Individual Entities button.

This will bring up a list of individual entities for the combination of entity, placement, and metric group you have chosen. Each combination pulls up a different set of individual entities. The data that pulls in will be based on the entities that you select for the combination of the other report settings.

Other Notes

Check out Twitter Ads Help Center documentation on common analytics discrepancies you may find: Link

Questions about Twitter Ads? Email us at or chat in on the site.

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