When you are pulling YouTube data into Grow, the format is very similar to Google Analytics. If you learn how to query YouTube’s API, it can return a lot of results.

What is the difference between metrics and dimensions?

YouTube pulls data using metrics and dimensions. 

Metrics are measurements of user activity (such as video view counts and likes/dislikes), ad performance, or earnings.

Dimensions are the criteria you use to aggregate data, such as dates or location of a user’s activity. It explains how the metric information will be grouped. 

If you want to learn more about report parameters in YouTube, they have a helpful article here that you can reference.

What kinds of YouTube reports are available?

Channel owners can get reports for videos and for playlists. Video reports provide statistics for a channel’s individual videos, whereas playlist reports give statistics that are specifically for videos that were watched in the context of a playlist.

If you are building out a custom metric for YouTube, there are no set reports you can pull from. Each one is a combination of metrics and dimensions. If you are having a hard time creating a report you want, let us know---we’re happy to help.

How does filtering work in YouTube?

Filters identify dimension values that must be present in the retrieved data set. Using filters narrows down the data you get back further. (For example, instead of pulling users by country, you could filter it to only show users from a specific country.)

In Grow, you can specify specific dimensions to filter by.  This Google Analytics document gives you the list of filter operators, which you can use in YouTube. (Note: this is for Google Analytics, but you can sue the same operators when creating filter expressions in YouTube.) 

There are two types of YouTube APIs: YouTube Analytics and YouTube Reporting. Grow has the YouTube Analytics API built out. In order to see the dimensions that the YouTube Analytics API supports, check out this article. You can click on each dimension to see more information about it. 

Questions? Email us at support@grow.com or chat in on the site.

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