Facebook v2 is Grow’s integration that allows you to get more actionable data from Facebook’s API. This article will give you an overview of the Facebook v2/Grow integration.



There is a difference between Grow's original Facebook integration and the Facebook v2 integration. Both access the same API; however, the way it comes in to Grow is slightly different. You can see the Facebook (v1) Overview here, or read more details below.


Facebook vs. Facebook v2: Grow’s Facebook v2 integration is a more robust integration than Grow’s original Facebook integration.  Facebook v2 allows you to pull data in a manner similar to Grow’s Facebook Ads integration. While the Facebook integration has specific reports and endpoints on what you can pull into Grow, Facebook v2 allows you the flexibility of having “metric categories,” then filtering further within that category.

The Metric Categories you can pull from are as follows:

  • Page and Post Stories
  • Page Impressions
  • Page Engagement
  • Page Reactions
  • Page CTA Clicks
  • Page User Demographics 
  • Page Content
  • Page Views
  • Page Video Views
  • Page Posts
  • Page Post Impressions
  • Page Post Engagement
  • Page Post Reactions
  • Page Video Posts

After you select a metric category, you can use the blue Select Metrics button to select different breakdowns for your data. These breakdowns will differ based on the metric category you choose.

Questions about Facebook v2? Email us at support@grow.com or chat in on the site.

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