Here’s how to connect your Qualtrics account to Grow.

First, sign in to your Grow account and click Add Metric. Select Qualtrics from the list of data sources, then press the blue Connect button.

You will need your hostname and API Token to connect your Qualtrics account.

Your API hostname is the portion of your company’s URL that comes before

To get your API token, log in to your Qualtrics account, then click on the profile silhouette in the upper right-hand corner. Select Account Settings from the menu that pulls up.

In the navigation header, choose the Qualtrics Ids tab.

From here, under the API section, click the green Generate Token button.

Pate the token into Grow, along with your Qualtrics hostname, then press the blue Submit button.

And that’s it! You’re good to go.

Note: These screenshots and instructions were taken from Qualtrics’ API documentation here.

Questions about Qualtrics? Email us at or chat in on the site.

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