MOZ provides search engine optimization software, tools, and resources that enable marketers to measure efforts to drive customers to their websites. The Grow/MOZ integration allows you to analyze your MOZ data to get real-time insights into the performance of your search ranking, keywords, and domain authority.

We are no longer actively supporting this integration as of March 20th, 2020. If you have previously authenticated this data source, it will still appear in the list of your data sources. We will not be improving this integration further.

Connecting to Moz

Before you get started you will need your Moz access ID and secret key.

  1. Click on the Data tab at the top left of the global navigation. Then click on "Connections" in the Data Library section.
  2. Click on the blue Connect button and search for Moz.
  3. Click on the Moz logo.
  4. In order to connect your Moz account, you will need your access ID and secret key.
  5. To get your access ID and secret key, log in to your Moz account. Go to API page of Moz and click the Get Started tab in the menu bar.
  6. If you are signed in, click the yellow Manage Mozscape API Key button. This will generate your access ID and secret key.

  1. Copy these values into Grow and press the blue Submit button.


Below are the endpoints offered by the MOZ/Grow integration, along with a description of each.

  • URL Metrics: (Available on the free plan.) Measure performance for specified URL(s). Available metrics include title, subdomain, root domain, links, MozRank, MozTrust, spam score, social contact information, HTTP status code, page authority, domain authority, etc. URL metrics are returned for the single URL you specify in the the URL line.
  • Link Metrics: (Available on the free plan.) Measure link performance and domain authority on multiple levels of scope, including pages, subdomains, and domain link connections. Available field data includes flags, null, anchor text, MozRank, among other data.
  • Anchor Text: (Available only on the paid plan.) Measure anchor text string performance. Available field data includes term or phrase, internal pages linking, external root domains linking, internal and external MozRank, image link, among other details.
  • Top Pages: (Available only on the paid plan.) Measure URL performance on a target subdomain, grouped by page authority or number of distinct root domains and filtered by certain HTTP status codes. Top Pages are filtered automatically by the subdomain you specify on the URL line.
  • Index Metadata: (Available only on the paid plan.) All index statistics and metadata, including URL count, subdomain count, root domain count, links crawled, nofollow and canonical links, average count of links per page, among other details.

FAQs + Tips and Tricks

Rate Limits

MOZ's API access is controlled through different rate plans. The free version provides you with 1 call per 10 seconds and up to 25,000 rows per month, with access scaling from there depending on your rate plan.

Some Endpoints Require the Paid Plan

If you have the free plan through MOZ, you'll be able to access Link Metrics and URL Metrics endpoints through Grow. However, MOZ's API only allows paid versions to access the Anchor Text, Top Pages Metrics, and Index Metadata endpoints.

MOZ Requires a URL

Before you can access the list of available reports, you'll first need to know the URL you want to get metrics for. Paste the URL into the line provided, then either click on the Add Custom Metric button or choose from one of the available prebuilt metrics.

Use the Cols Button to Filter your data

In Grow, you can use the Cols dropdown (or any variations thereof) to filter your data that comes in from MOZ. The Scope dropdown also lets you do some filtering and sorting.

What Do the Column Headers Mean?

The column headers might not make sense the way they come in from Moz. These articles from Moz's API documentation give the descriptions for each of the reports:

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