Google Analytics Multi Channel

Google Analytics Multi-Channel tracks multiple dynamic levels of visitor activity on your websites by keeping track of the areas where multiple actions converge. This article will give you an overview of the Google Analytics Multi Channel/Grow integration.

We are no longer actively supporting this integration as of March 20th, 2020. If you have previously authenticated this data source, it will still appear in the list of your data sources. We will not be improving this integration further.

Connecting Google Analytics Multi Channel

Before you get started you will need your Google login credentials.

  1. Click on the Data tab at the top left of the global navigation. Then click on Connections in the Data Library section.
  2. Click on the blue Connect button and search for Google Analytics Multi-Channel.
  3. Click on the Google Analytics Multi-Channel logo.
  4. Go ahead and sign in to your Google account.
  5. Once you have done this, you will need to give Grow permission to access your Google Analytics data. You can do this by clicking the blue Allow button.
  6. Once you have done that, you will be brought back to Grow.


Google Analytics Multi Channel does not have any set endpoints. Similar to the regular Google Analytics, data sets are created using a combination of metrics (quantitative measurements) and dimensions (attributes of your data).

  • Google Analytics Multi Channel Metrics include impressions, impression conversions, assisted conversions, total conversions, first interaction conversions, last interaction conversions, total conversion value, among others.
  • Google Analytics Multi-Channel Dimensions include basic channel grouping path, source, campaign, keyword, ad group, ad content, ad, creative ID, customer ID, criteria ID, destination URL, display URL, AdWords placement domain, conversion date, conversion type, advertiser, placement, site, length in interactions histogram, lag in days histogram, transaction ID, targeting type, nth day, among others.

FAQs + Tips and Tricks

Google Analytics vs. Google Analytics Multi Channel

Google Analytics Multi Channel is similar to the regular Google Analytics, but it allows you to analyze how multiple marketing channels influence conversions over time. If you want more information, you can take a look at Google's API documentation here.

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