Twitter Ads helps you reach potential customers, gain more followers, and measure results in real time. With promoted Tweets, you can reach the right audience by targeting based on interests, geography, gender, device, or users similar to your followers, and quickly grow your community. This article will give you an overview of the Grow/Twitter Ads integration.
NOTE: This data source is only available for accounts on the Professional plan. If you would like to upgrade your plan, talk to your Grow account manager or visit your account's billing page.
How to Connect
Before you get started you will need your Twitter Ads username and password.
- Log in to Grow and press Add Metric. Select Twitter Ads from the list of data sources, then press the Connect button.
- This will bring you to an authorization page. By signing in, you are giving Grow access to your Twitter Ads data.
- Go ahead and sign in with your username and password.
- Once you’ve done that you will be brought back to Grow.
And that’s it! You are good to go.
Instead of having set endpoints, Twitter Ads offers a combination of entities, placements, and metric groups.
There are four entities available: Campaign, Promoted tweet, Line Item, and Funding Instrument.
For placements, you can choose either All On Twitter or Publisher Network. Note that if you would like to see things such as total spend (among others), you'll need to pull both of these reports in and join them. (This can be done from the Edit Metric page.)
For metric groups, you can choose from the following options: Engagement, Web Conversion, Mobile Conversion, Media, Video, Lifetime Value Mobile Conversion, and Billing. Please note, however, that when you choose Funding Instrument as an entity, the only metric groups available are Engagement and Billing.
Once you have set chosen these three fields, an additional field will appear titled “Individual Entities.” You can choose these by clicking the Select Individual Entities button.
This will bring up a list of individual entities for the combination of entity, placement, and metric group you have chosen. Each combination pulls up a different set of individual entities. The data that pulls in will be based on the entities that you select for the combination of the other report settings.
FAQs + Tips and Tricks
Check out Twitter Ads Help Center documentation on common analytics discrepancies you may find.