Mailchimp allows you to send marketing emails, automated messages, and targeted campaigns. With the Mailchimp/Grow integration, managing email engagement data is simple and you can visualize it alongside other key marketing data, enabling you to be more agile and capitalize on opportunities.
NOTE: We are no longer actively supporting this integration as of March 1, 2020. If you have previously authenticated this data source, it will still appear in the list of your data sources. We will not be improving this integration further. However, Mailchimp is supported by a third-party ETL called StitchData. To learn more, click here.
How to Connect
Before starting, please collect your Mailchimp login information.
- Log in to your Grow account and press Add Metric. Select Mailchimp from the list of data sources, then click the blue Connect button.
- To connect your Mailchimp account, you’ll be taken to a login page for Mailchimp.
- Once you have signed in, you will be brought back to Grow.
And that's it! You are good to go.
Below is a list of reports from Mailchimp and the fields associated with each one.
- Get a List of Campaigns: Includes status, emails sent, recipients details, content type, opens information, settings and tracking details, and total revenue, among other details.
- Get All of the Lists: Includes Name, contact details, campaign count and details, open and click rates, and average subscribe/unsubscribe rates, among other details.
- Growth History: Includes List ID, Month, Existing, Imports, and Options.
- List Activity: Includes day, emails sent, unique opens, recipient clicks, bounce information, subscribers/unsubscribers, among other details.
- Campaign Top Open Locations: Includes country code, region, opens, and campaign ID.
FAQs + Tips and Tricks
Mailchimp API reporting issues
Mailchimp has a few reports that come back as 0, when there should be data. We have sent these to Mailchimp and they acknowledged that the issue is on their side and are fixing them.
Timezone offset might be needed
Since Mailchimp deals with scheduled mailings, sometimes a timezone offset might be required to get your data to match up exactly with what Mailchimp displays in their admin charts. Grow has help articles for this!