NOTE: Certain information in this article may be missing or out of date. We are in the process of updating the content.
Facebook gives people, businesses, and organizations the power to share and connect with the world, and it plays a role in many companies’ strategies. With a Facebook/Grow integration, you can measure and streamline your company's impact in your social circle. Facebook Social is Grow’s integration that allows you to get more actionable data from Facebook’s API.
How to Connect
Before you get started you will need to obtain your Facebook login information.
Here are the steps to connect your Facebook account to Grow:
- Log into your Grow account and click on Add Metric.
- Navigate to Facebook integration, if you don’t see it in your list click on Connect Your Data.
- You will see Facebook and Facebook Social in the Datasources list. Please look in the FAQ section for more details on what differences between these integrations.
NOTE: In order to see or select certain pages from within the Grow app, you will need to ensure that the Facebook user you are connecting with has the following permissions:
- Manage Pages
- Read Insights
- Read Ads
- Business Management
- Pages Show List
Building a Metric
To help get you started in using the Facebook Social integration, here's a quick tutorial for building a metric that tracks the net new followers to your Facebook page. It also briefly covers the different parameters you can select when pulling in a custom report.
Below is a list of the Metric Categories you can pull from Facebook Social:
- Page and Post Stories
- Page Impressions
- Page Engagement
- Page Reactions
- Page CTA Clicks
- Page User Demographics
- Page Content
- Page Views
- Page Video Views
- Page Posts
- Page Post Impressions
- Page Post Engagement
- Page Post Reactions
- Page Video Posts
The Metric menu that populates after your Metric Category selection will differ depending on the Metric Category you selected.
FAQs + Tips and Tricks
What is the difference between Facebook and Facebook Social?
Grow’s Facebook Social integration is a more robust integration than Grow’s original Facebook integration. While they both access the same API, Facebook Social allows you to pull data in a manner similar to Grow’s Facebook Ads integration. While the Facebook integration has specific reports and endpoints on what you can pull into Grow, Facebook Social allows you the flexibility of having “metric categories,” then filtering further within that category.
Why is my report not including today?
Facebook's API has a few reports that do not report up to the current day. This includes: Demographics about People who like your Page, Number of People Talking About by City, Number of People Talking About by Country, Total People who liked by City, Total People who liked by Country, Page Views, Page Views from users logged into Facebook, and Page Like Sources. For these reports, the most current data Facebook's API returns is from a day or two past
I am not seeing one of my managed Facebook Pages in the list?
Double Check that you have given permission for Grow to access your data. To do this, sign in to your Facebook account. Click on the drop-down arrow in the upper right-hand corner of your page and select Settings.In the menu on the left of the page that pulls up, select Apps. Under App Settings, find the section titled Logged in with Facebook. Hover over Grow BI Dashboard, then click on the Edit Settings pencil icon that appears. Scroll down to the section titled “This App Can,” and make sure “Manage your Pages” and “Show a list of the Pages you manage” are checked. If not, check those circles, then click Save. Go ahead and try again in Grow. The list of Facebook pages you manage will appear there.
Can I get Followers and Likes? I only see Fans.
The "Page Fans" endpoint that you can get in Grow is the same as the page Likes. Grow currently does not pull in the Follower count.
I'm not seeing the correct number for "likes" or "page_fans"
This is how the Facebook Graph Insights API works; sometimes it takes more than 24 hours for the total "likes", or "page_fans" to update. See here: https://developers.facebook.