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Amazon Seller Central

Overview

Amazon Seller Central puts your products in front of tens of millions of Amazon shoppers to help you grow your business. The Amazon Seller Central/Grow integration enables you to visualize the data about your products in a clear and efficient way, which will help you make informed decisions about your sales.

NOTE: This data source is only available for accounts on the Basic and Professional plans. If you would like to upgrade your plan, talk to your Grow account manager or visit your account's billing page.

How to Connect (for USA and Canada)

In order to authorize us as a developer, please follow the steps below:

  1. Log into your Amazon Seller account
  2. Click on Settings in the top right corner
  3. Select User Permissions

ASC-Settings.png

  1. Scroll down to the section that says "Third party developer and apps" and click "Visit Manage Your Apps"

 ASC-settings-Third-Party-developer.png

  1. Click "Authorize new Developer"

ASC-Authorize-new-developer.png

  1. Enter Grow.com as the "Developer's Name"
  2. Enter 896989077401 as the "Developer ID"

ASC_Developer-ID-numbered.png

  1. In Grow search for Amazon Seller Central in the data sources list and hit "Connect." You will enter your seller ID and the MWS Auth Token that appears once you authorize us as a developer.

To find your Seller ID:

  • Login to your seller account
  • Select Settings, then Account Info on upper right of screen
  • Under Business Information select "Your Merchant Token"

amazon-seller-central-merchant-token.png

Your MWS Auth Token can be found on the "Manage your apps" page where you authorized Grow as a developer.

ASC-Authorize-new-developer-auth-token.png

In Grow, now you can give the connection a name, and enter the Seller ID (or merchant token) and the MWS Auth Token to finish connecting your ASC data to Grow.

amazon-seller-central-connect.png

How to Connect (for Australia, Japan, and UK)

Before you get started you will need your Amazon Access Key ID, Secret Access Key, Seller ID, Marketplace ID, and MWS Auth Token (optional. Some accounts require this, but not all.)

Connecting without MWS Developer Account

  1. First, go to https://developer.amazonservices.com/. Click the "Sign up or manage Amazon MWS" link and enter your credentials.

    1. Amazon may prompt you to enable 2-factor auth. (They prompt everyone eventually.) It might take you to the standard Amazon Seller account. Just go back to this page and sign in to get to your MWS page.
    2. If you have not set up an MWS developer account, you will see the screen below. Go ahead and click "I want to access my own Amazon seller account with MWS," then press Next.

    1. This will let you sign up for an MWS developer account.
    2. Once you have done this, the success page will give you the credentials you need to connect your account in Grow. On this page, you will want to copy the following:
      • Seller ID (this is your Merchant ID in Grow)
      • Marketplace ID
      • AWS Access Key ID (this is your Access Key ID in Grow)
      • Secret Key

  1. Now we can connect in Grow. Go ahead and login to your account. Press Add Metric and select Amazon Seller Central from the list of data sources.
  2. Enter the values you copied into the appropriate fields. (Remember---Merchant ID is the same thing as Seller ID inside Amazon, and Access Key ID in Grow is the same as AWS Access Key ID.)

And that's it! You are good to go.

Connecting with a previously created MWS Developer Account

  1. First, go to https://developer.amazonservices.com/. Click the "Sign up or manage Amazon MWS" link and enter your credentials.

  1. If Amazon prompts you to enable 2-factor auth (they prompt everyone eventually), it might take you to the standard Amazon Seller Central account. Just go back to this page and sign in to get to your MWS page.
  2. The items you will need to locate to connect your account to Grow are as follows:
    • Access Key ID
    • Secret Access Key
    • Merchant ID
    • Marketplace ID
    • MWS Auth Token (This is sometimes optional. Some accounts require this.)
  3. We can find the Access Key ID, Secret Access Key, and Merchant ID on your account page.
  4. To find your Merchant ID. (This is listed in Amazon as your Seller ID.) Scroll down to the Amazon MWS Developer Permissions section. In the Your Account Information section, you will see a line for your Seller ID. Copy this value. (It may be helpful to put this in a spreadsheet or document for reference.)

  1. To find your Access Key ID and Secret Key scroll Below the Your Account Information section, you’ll see the Current Authorizations section. The first line should be your own developer account. Over on the right side, under the Action Taken column, click the View Your Credentials link.

  1. This will bring up a window with your developer account information. The first line has your AWS Access Key ID. (This goes in the Access Key ID field in Grow.) To get your Secret Key, click the blue View link next in the Secret Key field.

  1. Finally, you can get your Marketplace ID by going to this page. You’ll want to check Table 2 on this page for the Marketplace ID.
  2. Then go ahead and log in to your Grow account. Press Add Metric, then select Amazon Seller Central as the data source.
  3. Enter the values you copied into the appropriate fields. (Remember---Merchant ID is the same thing as Seller ID inside Amazon, and Access Key ID in Grow is the same as AWS Access Key ID.)

 

And that's it! You are good to go.

Endpoints

Here you’ll find a list of the endpoints Amazon Seller Central offers, along with a short description of each report.

  • Orders Today: Shows a list of all orders placed today.
  • Financial Event Groups: At the end of each statement, the original total, processing status, beginning balance, financial event start date.
  • Request Report: Request standard reports from Amazon.
  • Order By Last Update
  • Orders
  • Inventory Report
  • Active Listing Report
  • Open Listing Report
  • Sold Listings Report
  • Unshipped Orders Report
  • Orders by Order Date Report
  • Feedback Report
  • Various FBA Reports (Inventory management reports, promotion reports, shipments)
  • Get Report List: Shows list of reports with ID, report type, and available date
  • Get Report by Id: Search for specific reports using the report ID.

FAQs + Tips and Tricks

Aggregation

Amazon Seller Central metrics have an option to “Use aggregation.” Checking this box affects the “Orders by Order Date” report. The “Use aggregation” box orders the data that comes in by the date and time it was updated.

Throttling

Amazon has specific throttling limits. This is how they explain it in their documentation:

  • Request quota: The number of requests that you can submit at one time without throttling. The request quota decreases with each request you submit, and increases at the restore rate. Requests are calculated for each Amazon seller account and Amazon MWS developer account pair.
  • Restore rate (also called the recovery rate): The rate at which your request quota increases over time, up to the maximum request quota.
  • Maximum request quota (also called the burst rate): The maximum size that the request quota can reach.
  • Hourly request quota: The maximum number of requests you can submit per hour.

If you want to know more, we recommend reading their help article on throttling.

 

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